How to Create a Business IT Strategy


Your business IT strategy will inevitably be as unique as your business. While there is no single answer as to what the ultimate ideal IT strategy is for a business, there are strategic steps that you can take to ensure that your IT strategy is the best possible one for your business goals.


“Most business owners know that they need an IT strategy. The question is usually more how to implement one that truly works for their needs.” –  Brian Lynch, Chief Executive Officer, Bakersfield Networks


A comprehensive IT strategy can make a world of difference. For perspective, 77% of highly successful companies have a specific strategy to align technology usage with business objectives.

If you haven’t implemented an IT strategy for your business yet, or are looking to improve your current one, this article is here to help. We’ll explore exactly what a business IT strategy is and how you can develop an IT strategy that fits your organization like a glove.



What is an IT Strategy for Business?

An IT strategy for business outlines how technology supports business goals. It analyzes current technology, plans future investments, and aligns IT infrastructure, projects, and initiatives with business objectives.

This strategy considers software development, data management, network security, and technology upgrades. It also addresses how technology can improve business processes, enhance customer experiences, and provide a competitive edge.


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How to Create a Tailored Business IT Strategy Step-by-Step

1. Assess Your Current IT Infrastructure

Review your existing IT setup to identify strengths, weaknesses, and areas for improvement. Use tools like network analysis and asset inventory to get a clear picture. This step ensures you know where to focus as you develop your new strategy.

2. Define Your Business Goals

Understanding your areas for improvement is one part of defining your strategy’s scope. The other is determining your objectives. These objectives should be the driving force behind your IT strategy.

Here are some examples of specific business goals and what to add to your IT strategy if each goal matters to you.


If Your Goal Is… You Should…
To Increase Market Share Invest in marketing and customer relationship management (CRM) software to better understand customer needs and preferences.
To Enhance Customer Service Implement customer service platforms that integrate with existing systems to provide seamless customer support.
To Expand into New Markets Utilize scalable cloud services to ensure IT infrastructure can support geographic and market expansion without significant upfront investment.
To Improve Operational Efficiency Automate routine tasks with artificial intelligence (AI) or outsource day-to-day IT management to reduce errors and free up staff for other work.
To Boost Employee Productivity Deploy collaboration tools and mobile solutions to facilitate remote and hybrid work environments.


3. Analyze Your Cybersecurity Requirements

Data protection must always be a high priority in any IT strategy. After all, 72% of businesses that suffer a major data loss are compelled to shut down within 24 months. While security is a must, the way you implement it can vary based on your needs.

Here is an overview of how security measures can vary based on business needs (please note that this list is not exhaustive).


If You Need… You Should…
To Secure Customer Data Implement data encryption and secure databases to protect customer information. Ensure all payment systems are PCI-DSS compliant.
To Follow Specific Regulations Use tools to help manage and automate compliance with local business regulations and data protection laws, reducing the risk of penalties.
To Prevent Unauthorized Access Install firewalls for robust access management and regularly update access permissions.
To Protect Against Cyber Attacks Invest in cybersecurity software that includes antivirus, anti-malware, and email filtering capabilities to prevent common threats.
To Conduct Employee Training Conduct regular training sessions on security best practices and phishing prevention to empower employees to recognize and report threats.


4. Plan Your Technology Investments

Identify technologies that will boost efficiency and competitiveness based on your objectives from step 2 and your budget. Proactive, strategic planning ensures realistic budget and resource allocation meet your goals.

5. Develop Your Strategy Implementation Timeline

Create a detailed timeline for rolling out new technologies and upgrades. Include key milestones and deadlines to keep the project on track. This timeline should be realistic and allow for testing and adjustments.

Using a detailed project timeline isn’t just good for efficiency. Simply leveraging a well-implemented project timeline can reduce project budget overruns by 28%.


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6. Communicate Your Plan With Your Employees

Share the IT strategy with your team to ensure everyone understands the changes and their roles during implementation. Provide clear communication through meetings, emails, or presentations, and maintain a comprehensive strategy document. Effective communication encourages engagement and facilitates a smoother transition.

7. Monitor & Adjust as Needed

Review your IT strategy’s performance regularly. Use key performance indicators (KPIs) and stakeholder feedback to assess its impact on business operations. This ongoing evaluation allows you to make necessary adjustments to align with business goals.


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Set Your IT Strategy Up For Success With Our Experts

As your business grows, the right strategy for you will change. Therefore, it’s important to realize that IT strategy planning isn’t a one-and-done process. You must regularly revisit your strategy, reassess your infrastructure, and reevaluate your goals.

When you partner with Bakersfield Networks, you’ll receive consistent, strategic guidance on enhancing your IT strategy. We’ll also provide practical advice on making your plan as resilient as possible to future changes.

Reach out today to find out more.